Jory Des Jardins
DIGITAL MEDIA | CONTENT TECHNOLOGIES
INFLUENCER COMMUNITIES | VR/AR/MR | BLOCKCHAIN
Growth advisor and operator | consumer digital, Blockchain, marketplaces, VR/AR/MR
Mainstreaming new digital platforms, influencer communities
As an operator, Jory's passion is working cross-functionally, developing the strategy, partnerships, tools, positioning and teams necessary to scale and serve customer communities, be they digital influencers, content creators, local merchants, or “gig” professionals. Across her numerous roles at BlogHer, which included leading sales and business development, strategic partnerships, and client services, her focus remained on EBITA and optimizing revenue streams while building value on both sides of the influencer–publisher relationship.
As a startup advisor, Jory focuses on companies that are evolving digital influence, social content, and media models, focusing on consumer marketplaces, crypto/blockchain, social and AR/VR/MR. She believes in “sustainable scale” that builds growth quickly while maintaining the customer community value proposition.
Among the companies she advises:
Digital Marketing and Brand Storytelling Expert
Former President and Co-Founder, BlogHer
Jory Des Jardins pioneered social marketing as Co-Founder and President of BlogHer, a media marketplace representing thousands of digital influencers, which reached 100 million monthly unique viewers at the time of its successful acquisition by SheKnows Media in late 2014.
As the primary evangelist of social influence to agencies and brands such as P&G and Coca Cola, Jory established and grew strategic partnerships with top advertisers and revenue partners. She led the operational transition into more data-driven, performance-based campaign models, quantifying digital influence and enabling thousands of independent content creators to monetize both their content and influence, a model that underpins today’s model for influencer marketing.
Champion of Female Founders
Jory is a tireless crusader for entrepreneurs and business leaders, sharing her personal growth story, contacts, and insights learned from 10 years of growth hacking, digital community building, strategy development and fundraising.
In partnership with another entrepreneur, Stephanie Agresta, she formed Virago, a strategic advisory with a mission to generate unprecedented outcomes for female entrepreneurs by cultivating a community of entrepreneurs, investors, and executives. Virago folded into sister organization, SheWorx, in April, 2017. Jory sits on the SheWorx Board of Advisors.
She is a member of HiPower, a networking organization for senior women in the Bay Area.
She has spoken about entrepreneurship at the Commonwealth Club, NAWBO, Watermark, EWIP, BlogHer, True University, DraperU, Dreamforce, SXSW and others.
Digital Media Innovation Evangelist
Presenter, partner, and lover of new digital ecosystems
As the strategic partner lead for BlogHer, Jory presented best practices in digital and social trends to Fortune 500 companies and digital/media agency leadership. She pioneered new buying channels from mobile, video, ad technology, programmatic, licensing, and ecommerce technologies. Today she speaks on new media technologies including VR/AR/MR, AI, and Blockchain.
Jory served on the Board of Directors of the Internet Advertising Bureau (IAB), the standard-bearing association serving the world's top digital publishers. Jory was named a Top Voice in Media by LinkedIn. She has spoken as a tech/social media evangelist and entrepreneur at Brand Innovators, ad:tech, SES, Marketing to Moms, IAB, ANA, WOMMA, EWIP, EBWIB, CIMA, and at numerous companies, including P&G, Coca Cola, PepsiCo, Kraft, Unilever and General Motors.
Partner, INDEX, Tribal Advisors
Representing founders at the scale and exit parts of their journey
As part of her consulting work, Jory has teamed up with two advisories: INDEX, a partnership of premier brand marketing leaders and startup operators who help mid-stage startups scale and position toward significant growth, and Tribal Advisors, which focuses on enabling strategic outcomes--including partnerships and exit strategy--for founders of small to mid-cap companies seeking meaningful outcomes.
Upcoming and recent events
Comcast NBCU Millennial TECH & CHANGE Summit
November 30, 2017, San Francisco, CA
Discussing the state of women in tech and startups, with startup ecosystem builders.
ANA Digital and Social Media Conference
July 13, 2017, San Diego, CA
State of New New Media
Exceptional Women in Publishing (EWIP)
March 30, 2017, Berkeley, CA
The Art & Science of Making Money
SXSW Movers & Shakers Summit
March 11, 2017, Austin TX
A chat with fellow entrepreneur Jan Ryan about female entrepreneurism
Chase Jarvis | CreativeLive Webcast
February 24, 2017, Seattle, WA
Guest speaker on female entrepreneurship. Part of Microsoft's Entrepreneurship Week programming
October 26, 2016, San Francisco, CA
Women in Tech Panel
True University, True Ventures
June 13, 2016, Berkeley, CA
Presented on scaling a startup sales organization.
Brand Innovators, Marketing to Women
June 7, 2016, New York, NY
Addressing the myths behind digital influencer marketing.
Commonwealth Club, InForum
May 26, 2016, San Franciscso, CA
In conversation with Jessica Herrin, Founder and CEO of Stella & Dot
Brand Innovators, Programmatic Summit
May 4, 2016, New York, NY
State of the Programmatic industry.
Women's Startup Lab
Discussion with early stage founders on how to get to the Series A Round of funding.
The Halo Effect of Innovation
Addressing the past, present and future of influencer marketing and innovations in tech that affect media: SMS/Bot, AI, VR/AR/MR, and Blockchain.
The Virtual Unknown
Interviewing VR Scout's Ryan Bell, in a VR-based live show.
Commonwealth Club INFORUM
SF's Power Women of Eventbrite, ModCloth & One Kings Lane (5/29/14)
Promoting BlogHer and the BlogHer Conference, and sharing some data on the outsize influence of women online.
BlogHer'14 Interview with The Bloggess
One of my favorite main stage interviews with one of my favorite bloggers. (Hint: I'm not the funny one).
BlogHer Makers & Creators Panel
Another one of my favorite panels to moderate, featuring Majora Carter, Lisa Donovan of Maker Studios, Brit Morin of Brit + Co., and Randi Zuckerberg of Zuckerberg Media.